Magic Of Corporate Event Data Analytics – 5 Ways You Can Improve Events

It’s 2024 and data is the new oil!

If you are conducting regular events at your company, read the complete blog. A corporate event where parties, conferences, seminars, exhibitions, and much more happen, each event brings opportunities to increase lead generation, boost brand awareness, and enhance business networking.

1. Know Your Attendees:

By incorporating corporate event data analytics into your event management system, you can have a better understanding of what your attendees want and what needs to be excluded.

Based on the data history, you can easily analyze the percentage of attendees’ ages, preferences, engagement levels, etc. For instance, my event data insights say that my last product display event was attended by millennials and Gen Z, and a very small percentage of Boomers attended. Also, the ‘product demo’ was the most engaging part of the event. This event data usage will help you invite more interested attendees and organize more around ‘product demo’. You can also conduct ‘product engagement’ sessions!

2. Personalization Is The Key:

You can implement AI to offer personalized suggestions. These bots can simply access user data, learn their preferences, and suggest similar activities to them at the event.

For instance, if I go to a Tech Mela and I am fond of gaming, the AI assistant can guide me to stalls where there are AR VR Gaming Zones, Interactive Games, and much more. I would be more than happy to attend such events.

3. Enhancing Entire Event Strategy:

You must have organized some team-building events. HRs dedicated to building excellent team spirit are consistently engaged in planning such events and tours.

If you apply corporate event data analytics to the previous event data, you can analyze what events were the biggest hits, what activities were most engaging, how many employees attended regularly, how many cannot make it to the event, how many employees find it useful, and most importantly, how these events are actually changing the team’s performance.

4. Get More Sponsors:

Let’s talk money! If you are wondering how to use event data for cost optimization, then this is the answer for you. Many mega events get sponsorships from renowned brands where attendees can notice the brands, and their products, and might consider purchasing from them. We all know the basic math of how Sponsorship works!

The question is, how to attract good and more sponsors. Here are some numbers and data points you can fetch from event data insights and attract sponsors:

• Number of attendees
• Time spent by attendees
• Attendees’ persona
• Their spending and preferences
• Ticket size

Once you have corporate event data analytics installed, you can leverage such points.

5. Ace The Marketing Game:

Having every small data content with you from all your past events, you can certainly nail the marketing game. Now that you know your attendees, sponsors, and brands coming to the events, you can target a precise audience and demographics.

Promote points such as Interactive Sessions, Networking Opportunities, and Value Additions through your social media and Google ads. Many reputed organizations use predictive marketing using event data insights resulting in increased registrations and more diverse attendee profiles.

Final Words:

Organizing corporate events is not a walk in the park. It needs time, energy, effort, and 11th-hour stress management skills! If your organization regularly organizes events like these, you can definitely leverage corporate event data analytics.